Function: International & Domestic Marketing
Location: Mumbai (HO)
We are looking for someone to manage the entire marketing function and deliver our marketing initiatives capably and to plan.
- Qualifications: MBA/Diploma in Marketing
- Experience: 8 to 10 years in a similar position
- Age: 28 – 35 yrs
1. Ensure a consistent brand experience and messaging across all touch-points.
2. Develop, plan and monitor the media plan, drop schedule and budget
3. Plan and manage our annual exhibitions and events calendar including promotional campaigns for exhibitions. Define SOPs and create manuals for exhibition marketing activities
4. Coordinate with internal teams and external suppliers to develop marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, corporate presentations, web banners and email newsletters
5. Work with internal teams and external suppliers to come up with innovative concepts for product launches
6. Global partnerships for marketing, advertising and performance-based programs
7. Plan and execute marketing strategies to support lead generation activities
8. Maintain an up to date database of customers; develop and execute customer and partner engagement programs including periodic newsletter updates
9. Shortlist, negotiate and identify suppliers
10. Monitor, review and report on the effectiveness of strategies and campaigns on all marketing activities
Proven decision making and multitasking skills. Thorough understanding of marketing initiatives including offline and online marketing. Online marketing methodologies including email, SEO, SEM and PPC. A good network of designers and printers. Knowledge of what constitutes good copy and collateral. You must be an excellent communicator, a leader can coordinate with all the cross-functional internal teams to collate assets and materials and coordinate with external suppliers to deliver quality promotional materials within timelines. Experience with event management or marketing will be an added plus.
Team player. Shows initiative, gets along with people at all levels and influences them positively. Handles pressure well.